Samoa. A popular vacation resort, where groups of tourists arrive every week. The hotel owners’ only care is to give these tourists the stay of their life - and of course to rid them of as much money as possible.
Each round, new tourists of various nationalities will arrive at the island, and new upgrades in the form of build tiles will be available to buy for your hotel. Players will simultaneously choose one of their price cards to play, which indicates both your bid for building a hotel upgrade, and the price you set on your hotel rooms. The tourists will of course seek out the cheapest hotels first, so you must carefully plan when to demand sky high prices, and when to drop prices low in order to attract the tourists right under your opponents' noses. All the tourists have different personalities and abilities - so be sure to get the ones that benefit you the most. And of course you can enhance your hotel by building extra rooms, a swimming pool, or perhaps a luxury suite?
In the end, it's the cash that counts.